James Muir

James Muir is the founder and CEO of Best Practice International and the best-selling author of the #1 book on closing sales – The Perfect Close. James is a 30-year veteran of sales where he has served in every role from individual contributor to executive VP. James has shattered records as both a field rep and manager. His guidance comes from experience and the school of hard knocks. Three decades of experience has given James a fresh and practical perspective on what works in real life and what doesn’t. His mission – to make the complex simple.

James has extensive background in healthcare where he has sold-to and spoken for the largest names in technology and healthcare including HCA, Tenet, Catholic Healthcare, Banner, Dell, IBM and others.

James’ greatest professional joy comes from working with new and inexperienced professionals. He is on a mission to teach how being genuinely authentic actually creates the highest levels of success and happiness.

Not only is James a lifelong student of sales, he’s also an accomplished guitarist, organic chemistry fan and fitness buff. Those interested in learning a method of closing that is zero pressure, involves just two questions and is successful 95% of the time can reach him at PureMuir.com.