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Outbound Speaker Profile

Rod Santomassimo

Author | Coach | Founder and President of the Massimo Group

During Rod’s career, he has been a COO of a start-up telecom firm, assisting in its public offering; CFO of a regional law firm; and EVP of an international CRE brokerage firm. He felt the pull of independence several times during this period, which led him to launch a college lacrosse recruiting service and invent and patent a watch software to track workouts. Finally, he decided that his strength was in coaching business professionals to achieve their own success and run their own businesses.

Rod is the Founder and President of the Massimo Group, In its first 12 years, the Massimo Group has helped over 3,000 independent contractors, solopreneurs, and small business owners significantly grow their businesses and reclaim their lives. Rod and his team of 30 certified Massimo coaches work with some of the most successful professionals in North America.

Rod began that career in 1989, after graduating from Washington and Lee University; and earned his MBA from the Fuqua School of Business at Duke University, where he is a two-time recipient of the school’s Impact Alumni of the Year Award; the author of three books and a syndicated columnist for the Mann Report as well as the New York Real Estate Journal; and has been published in many national magazines throughout his career including Entrepreneur.com

His first book, Brokers Who Dominate, became an Amazon best-seller and is still highly acclaimed in the commercial real estate industry. Teams Built to Dominate followed, with the why and the how of facilitating strong teams to move the business forward.

His latest book, Knowing Isn’t Doing, became the #1 Sales book in America upon its launch in late 2020. This book outlines a proven blueprint for independent contracts, solopreneurs and small business owners to finally build the business and life they always desired.

In 2020 Rod was recognized by Globe St. and the Real Estate Forum as a “Best Boss” for his leadership of the Massimo Group.

When not writing or traveling for speaking or client engagements, Rod resides in Cary, North Carolina, where he cherishes his time with his wife, Launa, and their two children.

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